Our Story
We Are the Masters of Light
The brand was born in 1895 when our founder Daniel created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation. In the spirit of our founder and his inventive genius, we remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewelry.
130 Years of Joy
In honor of our 130-year anniversary, is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Austria, Since 1895
The History of us
In 1895, Daniel invented a machine capable of cutting crystals with extraordinary precision to create brilliant light-filled stones at his home in the Tyrolean Alps. Crystals are still produced at our historic headquarters today, and we continue to draw on Daniel’s legacy and our rich heritage of savoir-faire to inspire everything we create and innovate.
As soon as Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
Glittering Highlights
The Timeline
We has led the world in pioneering crystals and throughout the decades our beautiful jewelry, created with our unmistakable savoir-faire, has captured light and hearts in equal measure. In an interview about the Crystal Catsuit featured in Alexander McQueen’s seminal spring/summer 2004 Deliverance show, leading fashion photographer Nick Knight described as ‘an important patron of the arts, they have been for a long time.’
Glittering highlights are not just confined to fashion and jewelry. Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Savoir-Faire
We has a rich history of craftsmanship and has established an international reputation for exceptional artistry. With an unmatched skill in cutting and polishing crystal to maximize its expression of light and color, crafts jewelry with a level of precision matching that of precious and rare gems.
Each design, every collection, pays tribute to founder Daniel dedication to creative excellence and is radiant with our magical savoir-faire.
We unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.